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ROI on Competitive Intelligence

Lone Star presented a webinar on the ROI on Competitive Intelligence.

One of the most difficult parts of leading a competitive intelligence effort within an industry organization is clearly communicating the value that the program provides to executive stakeholders. Return on Investment (ROI) is one measure of financial value. But the difficulty is in equating your CI work to a financial metric to gain stakeholder buy-in. Learn how in this webinar.

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ROI on Competitive Intelligence