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PTW Price to Win


Price to Win Solution

Lone Star’s Price to Win Solution helps your capture team win contracts without leaving money on the table. We empower your company and only your company to make winning decisions through transparent, impartial, actionable intelligence. Our rigorous approach and technology help you overcome uncertainty about your competitors and customers on highly competitive, must win bids.

Lone Star is the leader in the competitive Price to Win community.  We have gained a reputation for delivering insightful analysis, advice, and pricing support leading to an improved Probability of Win.  Our independent Price to Win solution is integral to successful strategic capture and business development processes, delivering high confidence answers at critical reviews.

We are different from the rest of the market due to our unique Competitive Intelligence capabilities, our “11 Questions” strategic pricing evaluation, and our specialized Price to Win software TruPredict®.  TruPredict reconciles uncertainty in both data and “what-if” scenarios. The software automatically generates charts, tables and graphs, supporting analysis and presentation to decision making leadership.

Lone Star helps Capture Managers, analysts, executives, BD and program managers deliver a winning bid strategy, assisting with any or all aspects of their PTW process. With each engagement Lone Star delivers the following:

  • More robust understanding of the competitive environment
  • Improved understanding of customer requirements and risk
  • Enhanced win strategies
  • Documented and defensible pricing estimates
  • Improved Probability of Win (Pwin)

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See how we helped this client win a $12 billion contract


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Profitability, productivity, and even human lives depend on your choices. Until recently, organizations have relied on the experience, judgment, and intuition of their people to make these choices, but now predictive and prescriptive analytics from Lone Star Analysis can help you make critical decisions with greater certainty than ever before – and do it faster and smarter than you ever imagined.

See how this tech company used TruPredict® to win more contracts and create a long-term capture strategy