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Competitive Differentiation

Market and competitive landscapes are becoming significantly more dynamic. As new markets become available and mature markets consolidate, existing competition will increase and new competitors will be identified. In order to maintain and extend market share, companies must possess a knowledge advantage over others in their markets.

Lone Star is a market leader in helping clients gain high quality market and competitive intelligence. We then turn that information into actionable sales and marketing programs and decisions. Our unique tools, processes, and expertise ensure that our clients are accurately positioned to make market entry and exit decisions, pursue and win new business, and optimize their relationships with customers.

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Competitive Differentiation can be defined by these five areas:

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[list style=”2″ title=”Market Research & Analysis” link=”market-research-analysis/” icon=”icon-chart-bar”]Lone Star’s market research and analysis capabilities span from very small evaluations of niche market segments to exhaustive analysis for multi-billion dollar markets.[/list]
[list style=”2″ title=”Competitive Intelligence & Analysis” link=”intelligence_analysis/” icon=”icon-shareable”]Lone Star’s Competitive Intelligence (CI) capabilities are the benchmark in the CI community.[/list]
[list style=”2″ title=”Customer Assessments” link=”customer_analysis/” icon=”icon-popup”]Lone Star’s Customer Assessment (CA) process focuses on gaining a detailed and holistic understanding of our client’s customers.[/list]
[list style=”2″ title=”Competitive Pricing / Price to Win” link=”competitive_pricing/” icon=”icon-money-line”]Lone Star is the leader in the competitive Price to Win community. We have gained a reputation for delivering insightful analysis, advice, and pricing support leading to improved Probability of Win.[/list]
[list style=”2″ title=”CI & PTW Training” link=”ci_ptw/” icon=”icon-tag”]Lone Star has a variety of training programs focused on improving our customer’s internal capabilities in competitive pricing and intelligence.[/list]
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