TruPredict® Case Study - The Issue
- A technology company needed to identify the optimal bid price on a government contract.
- The capture manager needed to shape their offering to more closely match the customer’s needs.
- The process involved accounting for uncertainty regarding the competitor’s solutions.
TruPredict® Case Study - The Solution
- The customer deployed TruPredict®, the only Price-to-Win specific software available today.
- TruPredict® enabled the company to identify key areas for improving its competitive position.
- Users tested different competitor solutions and pricing scenarios that could impact the competition.
- The customer accurately identified the tradeoff point (sweet spot) between price and non-price factors.
TruPredict® Case Study - The Result
- Our client won the contract!
- They overcame a non-cost disadvantage by bidding a credible price with full approval and buy-in from company leadership.
- The client has since used this same process to win four additional contracts, establishing a long-term business base.
Learn more on how you can win contracts!
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