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Competitive Analytics & Pricing Solutions to Win New Business

Competing to win new contracts is becoming increasingly difficult as today’s markets and competitive landscapes are significantly more dynamic. As new markets become available and mature markets consolidate, existing competition will increase and new competitors will be identified. In order to maintain and extend market share, companies must possess a knowledge advantage over others in their markets. That is where our competitive solutions come in.

Lone Star® is a market leader in helping clients gain high quality market and competitive intelligence. We then turn that information into actionable sales and marketing programs and decisions. Our unique tools, processes, and expertise ensure that our clients are accurately positioned to make market entry and exit decisions, pursue and win new business, and optimize their relationships with customers.

Demystifying Price to Win Webinar

Our Price to Win
Software Solution

TruPredict® is a real-time analytics software solutions that gives users insights into their competitive positioning, and optimal bid strategy through a series of “what if” scenarios. What TruPredict® gives you:

• Price to Win
• Market pricing
• Strategic pricing
• Competition setup
• Competitor evaluation


Intelligence to Win

Competitive Analytics & Pricing can be defined by these areas:

Price to Win

Lone Star® is the leader in the competitive Price to Win community. We have gained a reputation for delivering insightful analysis, advice, and pricing support leading to improved Probability of Win.

CI & PTW Training

Lone Star® has a variety of training programs focused on improving our customer’s internal capabilities in competitive pricing and intelligence.

Market Research & Analysis

Lone Star’s market research and analysis capabilities span from very small evaluations of niche market segments to exhaustive analysis for multi-billion dollar markets.

Competitive Intelligence & Analysis

Lone Star’s Competitive Intelligence (CI) capabilities are the benchmark in the CI community.

Customer Assessments

Lone Star’s Customer Assessment (CA) process focuses on gaining a detailed and holistic understanding of our client’ s customers.

Need more information on TruPredict®?

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