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Competitive Differentiation
to win new business

Why Competitive Differentiation?

Competitive differentiation is becoming increasingly difficult as today’s markets and competitive landscapes are significantly more dynamic. As new markets become available and mature markets consolidate, existing competition will increase and new competitors will be identified. In order to maintain and extend market share, companies must possess a knowledge advantage over others in their markets.

Lone Star is a market leader in helping clients gain high quality market and competitive intelligence. We then turn that information into actionable sales and marketing programs and decisions. Our unique tools, processes, and expertise ensure that our clients are accurately positioned to make market entry and exit decisions, pursue and win new business, and optimize their relationships with customers.

Competitive Intel for-win Lone Star
Solutions at a Glance

Intelligence to Win

Competitive Differentiation can be defined by these areas:
Lone Star is the leader in the competitive Price to Win community. We have gained a reputation for delivering insightful analysis, advice, and pricing support leading to improved Probability of Win.
Lone Star has a variety of training programs focused on improving our customer’s internal capabilities in competitive pricing and intelligence.
Lone Star’s market research and analysis capabilities span from very small evaluations of niche market segments to exhaustive analysis for multi-billion dollar markets.
Lone Star’s Competitive Intelligence (CI) capabilities are the benchmark in the CI community.
Lone Star’s Customer Assessment (CA) process focuses on gaining a detailed and holistic understanding of our client’s customers.
Price to win software - TruPredict

Our Price to Win
Software Solution

TruPredict is a real-time analytics software solutions that gives users insights into their competitive positioning, and optimal bid strategy through a series of “what if” scenarios. What TruPredict gives you:

• Price to Win
• Market pricing
• Strategic pricing
• Competition setup
• Competitor evaluation

You can try the most advanced competitive pricing software available for free. Click here for a free trial of TruPredict.

Smarter & Faster
The answers to count on – when your answers count.